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Modern and feminine with a focus on exquisite detail, Bthaina fuses refined beauty with understated luxury. Based in Oman, Bthaina creates intricately hand embellished kaftans and abayas, taking inspiration from Eastern and Western influences. Luxurious, feminine and chic, Bthaina is the epitome of modest sophistication.

Buthaina Al Zadjali started her label in 2010, designing kaftans and abayas for a few select customers. After an overwhelmingly positive response, she opened her first boutique in 2011. Passionate about art and fashion, Buthaina loves pattern and colour and finding new ways to recreate traditional Omani techniques. Her dream is to grow the brand internationally and to create a one stop destination for fashion and art lovers.

In 2017, Bthaina underwent a rebranding to give the label a refreshed and modern aesthetic.